It is recommended that once you have officially entered the NEW BOOK AWARDS you immediately let your local bookstores, media outlets and social influencers know about it.  The best way is to write up a "press release" and either email or place it on a newswire service that can distribute it.  If you are new to this concept and do not have a PR agent helping you - a book press release is a formal announcement to the media and public about a new book, aiming to generate excitement and coverage. It's a crucial tool for authors to increase visibility, attract media attention, and boost sales. The press release should be concise, engaging, and include key details like the book's title, author, release date, and a compelling description. 

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Here's a breakdown of what makes a good book press release:

1. Key Elements:

• Headline: A strong, attention-grabbing headline that summarizes the book's core message. 

• Dateline: Includes the city and date of the press release. 

• Introduction (Lead): A brief, engaging summary of the book, highlighting its main points. 

• Body: Provides more details about the book, including genre, target audience, and key themes. 

• Author Bio: A short, compelling biography of the author. 

• Release Date and Availability: Specifies when and where the book will be available for purchase. 

• Call to Action: Encourages readers to learn more, pre-order, or attend events. 

• Contact Information: Includes the author's or publisher's contact details for media inquiries. 

• Boilerplate: A brief description of the author or publishing house. 

2. Timing is Key:

• Send the press release several weeks before the book's release date, ideally when pre-order sales channels are set up.

• Consider sending updates closer to the launch for milestones like awards or book signings. 

3. Distribution:

• Send the press release to relevant media outlets, including newspapers, magazines, blogs, and online news sources. 

• Consider using press release distribution services (some are free, others paid). 

4. Benefits of a Press Release:

• Increased Visibility: Reaching a wider audience beyond your immediate network. 

• Media Coverage: Generating interest from journalists and bloggers who may feature your book. 

• SEO Boost: Online press releases are indexed by search engines, making your book more discoverable. 

• Sales and Engagement: Can lead to pre-orders, sales, and event attendance. 

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Basic Example:

Headline: "New Thriller "Crimson Tide" Explores Secrets in a Small Town"

Dateline: [City, State] – [Date]

Introduction: Author [Author Name]'s gripping new novel, "Crimson Tide," plunges readers into the dark secrets hidden beneath the surface of the seemingly idyllic town of Havenwood. 

Body: [More details about the plot, characters, and themes, without giving away spoilers]

Author Bio: [Briefly introduce the author and their background]

Release Date: [Date]

Availability: [Where to purchase the book]

Call to Action: Visit [Website] to pre-order your copy today! 

Contact: [Author's email or publisher's contact]

Boilerplate: [Brief description of the author or publishing house] 

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A more formal example could be something like this (search online for others)

FOR IMMEDIATE RELEASE

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[CITY, STATE] – [DATE] – [Author Name], a [brief author description like "debut novelist, " "award-winning historian, " or "renowned expert in X field"], announces the release of their new book, "[Book Title]," a [genre, e.g., gripping thriller, insightful guide, heartfelt memoir] that explores [main themes or hook of the book]. This [one to two-sentence description of the book] promises to [describe the primary benefit to the reader, e.g., take readers on a captivating journey, provide actionable strategies for success, offer a unique perspective on a timely issue].

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"[Optional quote from the author about the book's importance, inspiration, or target audience]" says [Author Last Name].

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[Book Title] is ideal for readers who enjoy [mention similar authors or genres] and delves into topics such as [mention main topics addressed in the book]. [Optional sentence about endorsements or early praise, if applicable].

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[1-2 sentence bio about the author, including relevant background, previous works, awards, or personal connection to the book's subject matter].

The book is available [release date] wherever books are sold.

 

To learn more or request a review copy, visit [author's website or link] or contact [contact email].

Contact:

[Name]
[Email address]
[Phone number]
[Author's website (optional)]                                                                                 ##

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You might want to review the article on Prowly here https://prowly.com/magazine/book-press-release-examples/ 

For a free consultation on promotion tips and strategies along with potential recommended outsourcing strategies - CONTACT OUR TEAM

The New Book Awards has different resources and possible promotion partners we can refer you to if you'd like.  There is no obligation or requirement